{"title":"Chapter 01","description":"\u003cp data-start=\"626\" data-end=\"747\"\u003eA first expression of ALIF HOUSE — grounded in simplicity, intention, and time.\u003c\/p\u003e\n\u003cp data-start=\"754\" data-end=\"846\"\u003eThis collection introduces our approach to design: considered, minimal, and built to last.\u003c\/p\u003e\n\u003cp data-start=\"853\" data-end=\"934\"\u003eEach piece is created as part of a larger story — one that will unfold over time.\u003c\/p\u003e","products":[{"product_id":"alif-house-the-essential-chocolate","title":"The Essential - Chocolate","description":"\u003cp\u003eAn everyday watch with a warmer, deeper finish.\u003c\/p\u003e\n\u003cp\u003eThe Sample in Chocolate brings a richer tone to the same minimal silhouette. Built with a matte black case and textured black strap, the watch is designed to feel lightweight and wearable while the gloss brown dial adds depth, reflection, and a more elevated presence.\u003c\/p\u003e\n\u003cp\u003eQuiet enough for daily wear. Distinct enough to stand apart.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eQuartz movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight everyday construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMatte black case\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTextured black strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChocolate gloss dial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArabic numeral markers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eALIF HOUSE dial branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSilver-tone crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimal profile for daily wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle Guide\u003c\/h3\u003e\n\u003ch5\u003eMade for everyday rotation. Easy to wear with casual essentials, but polished enough to carry into a more refined look.\u003c\/h5\u003e","brand":"ALIF HOUSE","offers":[{"title":"Default Title","offer_id":47544488722583,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/6265\/8967\/files\/ChatGPT_Image_Jun_11_2026_02_10_58_PM.png?v=1781201533"},{"product_id":"the-essential-light","title":"The Essential — Light","description":"\u003ch2\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAn everyday watch designed to add to your style, not define it.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Sample is lightweight, minimal, and easy to wear — made to move with your daily uniform while adding a subtle sense of elevation. The matte black case and textured strap keep it grounded, while the warm Noor dial brings light, contrast, and a quiet refined finish.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, from essentials to elevated pieces.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eQuartz movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight everyday construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMatte black case\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTextured black strap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWarm Noor dial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eArabic numeral markers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eALIF HOUSE dial branding\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSilver-tone crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMinimal profile for daily wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle Guide\u003c\/h3\u003e\n\u003cp\u003eMade to feel comfortable, understated, and versatile. Designed to pair with your everyday essentials while adding a refined finish to your look.\u003c\/p\u003e","brand":"ALIF HOUSE","offers":[{"title":"Default Title","offer_id":47544496423063,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/6265\/8967\/files\/ChatGPT_Image_Jun_11_2026_02_09_07_PM.png?v=1781201384"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/6265\/8967\/collections\/Generated_with_Kive.ai_-_kive-image_9.png?v=1774290063","url":"https:\/\/alifhouse.co\/collections\/chapter-01.oembed","provider":"ALIF HOUSE","version":"1.0","type":"link"}